WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS - koreascholar

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WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS

Liang Sun, Honglei Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401855

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1244

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

value co-creation customer behavior micro-marketing strategy behavioral economics

저자

Liang Sun(School of Business, Dalian University of Foreign Languages)
Honglei Liu(School of Business, Dalian University of Foreign Languages)

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