HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION? - koreascholar

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HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?

Sunghyun Jang, Subin Im

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401872

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1290

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

streaming service free trial experience delight guilt immersion perceived benefit paid subscription

저자

Sunghyun Jang(Yonsei University)
Subin Im(Yonsei University)

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