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HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?

Sunghyun Jang, Subin Im
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401872
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1290
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
streaming servicefree trial experiencedelightguiltimmersionperceived benefitpaid subscription
저자
  • Sunghyun Jang(Yonsei University)
  • Subin Im(Yonsei University)
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양식 선택

Sunghyun Jang, Subin Im. (2020). HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?. 2020 Global Marketing Conference at Seoul, 1290-1290.

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