논문 상세보기
PERCEIVED ATTRACTIVENESS, EXPERTISE, AND ENTERTAINMENT EXPERIENCE OF ACCENTS IN YOUTUBE VIDEO ADVERTISEMENTS: A UNIVERSAL-DIVERSE ORIENTATION APPROACH
2020 Global Marketing Conference at Seoul (2020.11)
pp.1504-1505
pp.1504-1505
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
초록
The aim of this study is to investigate the positive impact of accented voice-over ads in the globalized consumer market and the factors that affect the purchasing intentions for the products being advertised. Two studies were conducted to examine the factors that affect consumers’ perceptions, attitude, and purchase intentions of the voiceovers in online advertisements.
목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
DISCUSSION
INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
DISCUSSION
저자
