PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY - koreascholar

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PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY

Stefanie Sohn, Barbara Seegebarth

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/403085

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1507-1521

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

mobile self-scanning self-service technology acceptance multi-group analysis

목차

ABSTRACT
EMPIRICAL STUDY
CONCLUSION
REFERENCES

저자

Stefanie Sohn(Technische Universität Braunschweig, Germany)
Barbara Seegebarth(Technische Universität Braunschweig, Germany)

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