EXPLORING CULTURAL MARKET EQUITY IN ONLINE WEB SERIES INDUSTRY - koreascholar

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EXPLORING CULTURAL MARKET EQUITY IN ONLINE WEB SERIES INDUSTRY

Huanzhang Wang, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/403995

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1625

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

SVOD subscriber subscription continuance customer equity culture industry

저자

Huanzhang Wang(Business School of Jiangnan University, China)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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