机会识别是创业管理领域的重要研究主题，也是发展乡村旅游创业的重要前提条件之 一。虽然创业机会识别研究已经取得了较多的成果，但仍缺少以乡村旅游单一行业创业样 本来进行的实证研究。本研究基于社会资本理论和经验学习的观点，依据对139个乡村民 宿创业者所做的的调查数据，对社会资本、先前经验与创业机会识别的作用机理进行了实 证分析。研究发现，民宿创业者网络资源和网络规模均对创业机会识别有显著正向影响。 民宿创业者的行业经验和职能经验对创业机会识别有显著正向作用，但工作经验对创业机 会识别没有直接影响。这些结果表明，民宿创业者所嵌入的网络资源和网络规模越大，能 够识别的创业机会就越多，拥有较多先前创业行业经验和职能经验，就能显著提高创业机 会的识别。

Opportunity identification is the core issue of entrepreneurship research, and it is also an important prerequisite for the development of rural tourism. Although entrepreneurial opportunity identification research has achieved more results, there is still a lack of empirical research on rural tourism single industry. Based on social capital and experience learning perspectives, using data from 139 “Minsu” in China, which is now officially called homestay inn in China, we empirically examine the effects of social capital and previous experience on entrepreneurial opportunity identification. The results indicate that scales of embedded network and resources of social network have positively effect on entrepreneurial opportunity identification. The results also show previous industry experience and functional experience have positively effect on entrepreneurial opportunity identification, while previous working experience has no direct effect on entrepreneurial opportunity identification. These results show that entrepreneurs have a denser and larger scale of social network, they will have higher alertness for the potential entrepreneurial opportunities. These results also indicate that the entrepreneurs have more previous industry and functional experience, they will recognize more entrepreneurial opportunities.

【摘要】
1. 绪论
2. 文献回顾和研究假设
    1) 乡村旅游与旅游创业
    2) 社会资本与民宿创业机会识别
    3) 先前经验与民宿创业机会识别
3. 研究方法
    1) 样本与数据
    2) 变量的测量
    3) 样本的质量
4. 研究结果
    1) 量表的信度
    2) 量表的效度
    3) 相关性分析
    4) 假设检验
5. 结论与建议
【参考文献】
【논문초록】

• 鱼文英(延边大学经济管理学院) | 어문영
• 刘灿(延边大学经济管理学院) | 류찬
• 李龙振(홍익대학교 글로벌경영학과) | 이용진