본 연구는 소비자와 생산자는 물론이고 유통종사자까지도 모두 이익을 볼 수 있는 과학적이고 합리적인 등급화 방안의 모색을 위해 복숭아 생산자, 유통종사자, 소비자의 등급화에 대한 실태 및 의향을 조사 분석하여 각 주체의 입장차이를 조화시킬 수 있는 방안을 도출함을 목적으로 하고 있다. 1997년부터 1999년까지 3년에 걸쳐 생산농가, 소비자 및 유통종사자를 대상으로 면접청취조사와 질문지법을 병행하여 복숭아 농가 등급화실태, 소비실태 및 소비의향,

This study is to investigate and to suggest the most efficient roach standardization that is performed and is preferred by consumers to provide benefits for all of them. The data was collected to obtain information about peach standardization consumption and consumer preference, and marketing situation by using interviews from peach producers, wholesaler and retailer, and consumers for three years (1997-1999). The most important standardization criterion at present was found to be a weight among peach producers, a color among wholesaler and retailer and consumers. In addition, sweetness was ranked first among the producers, wholesalers and retailers, and consumer if sweetness were detected without running peaches. Especially, consumers preferred to purchase small amount with small package and presented sweetness as the most preferred criterion. Thus, it is necessary for peach producers, wholesaler and retailers, and consumers to establish the small package standard and to subdivide the present system into several grades for performing the two-way system which labels grade with sweetness and weight.

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