CONSUMER HESITATION AT THE PURCHASE STAGE: COLLECTIVE COGNITIVE DISSONANCE AND SELF-THREAT - koreascholar

논문 상세보기

CONSUMER HESITATION AT THE PURCHASE STAGE: COLLECTIVE COGNITIVE DISSONANCE AND SELF-THREAT

Jeong-Bin Whang, Ji Hee Song, Jong-Ho Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410206

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.82

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

purchase hesitation luxury goods collective cognitive dissonance self-affirmation self-threat

저자

Jeong-Bin Whang(Korea University)
Ji Hee Song(University of Seoul)
Jong-Ho Lee(Korea University)

같은 권호 다른 논문