“SHOWING ONLY TEXT IS NOT ENOUGH” – HOW MEDIA RICHNESS AFFECTS THE EFFECTIVENESS OF CSR ADVERTISEMENTS IN FASHION - koreascholar

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“SHOWING ONLY TEXT IS NOT ENOUGH” – HOW MEDIA RICHNESS AFFECTS THE EFFECTIVENESS OF CSR ADVERTISEMENTS IN FASHION

Dae Ryun Chang, Ye Hyeon Kwon, Qurie Kim, Kun Shin Im

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410207

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.83-86

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

corporate social responsibility cause-related Marketing CSR communication fashion advertising media richness theory

목차

ABSTRACT
REFERENCE

저자

Kun Shin Im(Yonsei University)
Qurie Kim(Ulsan National Institute of Science and Technology)
Ye Hyeon Kwon(Yonsei University)
Dae Ryun Chang(Yonsei University)

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