PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE - koreascholar

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PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE

Yung Kyun Choi, Ruo Nan Zhang, Eunyoung Christine Sung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410208

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.87-90

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media Influencer social distance attractive influencer expert influencer construal level

목차

ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
CONCLUSION

저자

Yung Kyun Choi(Dongguk University)
Ruo Nan Zhang(Dongguk University)
Eunyoung Christine Sung(Montana State University)

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