FACTORS INFLUENCING THE INTENTION TO PURCHASE PLANT-BASED LATTES: THE MODERATING EFFECT OF LABELING

Junghoon Moon; Dongmin Lee; Hyeonjeong Lee

논문 상세보기

FACTORS INFLUENCING THE INTENTION TO PURCHASE PLANT-BASED LATTES: THE MODERATING EFFECT OF LABELING

Hyeonjeong Lee, Dongmin Lee, Junghoon Moon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410211

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.98-103

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Plant-based latte Perceived benefits Vegetarian stigma Food snobbery Labeling

ABSTRACT
    Introduction
THEORETICAL DEVELOPMENT
    Perceived benefits of plant-based lattes
    Vegetarian Stigma
    Food Snobbery, Food Curiosity, and Food Variety Seeking
    Moderating Effect of Labeling
REFERENCES

저자

Junghoon Moon(Seoul National University)
Dongmin Lee(Gangneung-Wonju National University)
Hyeonjeong Lee(Seoul National University)

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