THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING - koreascholar

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THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING

Juhyun Kim, Huanzhang Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410214

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.115

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

product image product type background type E-commerce Online store consumer response moderated mediation analysis

저자

Juhyun Kim(Sungshin Women’s University)
Huanzhang Wang(Jiangnan University School of Business)

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