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CRISIS COMMUNICATION: EFFECTIVENESS OF RESPONSE STRATEGIES

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410215
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Jeeyeon Kim(National Sun Yat-sen University)
  • Yi-Jen Hsu(National Sun Yat-sen University)