CRISIS COMMUNICATION: EFFECTIVENESS OF RESPONSE STRATEGIES - koreascholar

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CRISIS COMMUNICATION: EFFECTIVENESS OF RESPONSE STRATEGIES

Yi-Jen Hsu, Jeeyeon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410215

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.116-117

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

crisis communication apology strategy corrective action

저자

Yi-Jen Hsu(National Sun Yat-sen University)
Jeeyeon Kim(National Sun Yat-sen University)

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