Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform - koreascholar

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Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410218

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.122-123

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

experience economy subscription economy MZ generation experiential quality brand engagement

목차

ABSTRACT
REFERENCE

저자

Myoung-a An(Hyupsung University)
Sang-Lin Han(Hanyang University)

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