EFFECT OF AI DESIGN: EXPLORING CONSUMERS’ PURCHASE INTENTIONS OF FIRMS SELLING PRODUCTS DESIGNED BY AI - koreascholar

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EFFECT OF AI DESIGN: EXPLORING CONSUMERS’ PURCHASE INTENTIONS OF FIRMS SELLING PRODUCTS DESIGNED BY AI

Hao Zhang, Xiaofei Bai

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410220

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.128-129

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

artificial intelligence design product design sources product innovation curiosity

저자

Hao Zhang(Northeastern university)
Xiaofei Bai(Northeastern university)

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