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PRODUCT RETURNS AND THE MEDIATING ROLE OF USER GENERATED CONTENT COMMUNICATION IN CONSUMER SATISFACTION

Serena Rovai, Wilson Ozuem, Silvia Ranfagni, Michelle Willis
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  • URLhttps://db.koreascholar.com/Article/Detail/410227
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.139-155
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
    Introduction
    Literature Review
    Methodology
REFERENCES
저자
  • Serena Rovai(Excelia Group - Excelia Business School)
  • Wilson Ozuem(Cumbria University)
  • Silvia Ranfagni(Universita degli Studi di Firenze)
  • Michelle Willis(CUMBRIA University)
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