STUDY ON THE INFLUENCING OF SOCIAL MEDIA INFLUENCERS ON ADVERTISING VALUE: THE MODERATING EFFECT OF PARASOCIAL RELATIONSHIP - koreascholar

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STUDY ON THE INFLUENCING OF SOCIAL MEDIA INFLUENCERS ON ADVERTISING VALUE: THE MODERATING EFFECT OF PARASOCIAL RELATIONSHIP

Chunlin Yuan, Shuman Wang, Yue Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410228

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.156

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media influencer brand equity parasocial relationship advertising value influencer marketing

저자

Chunlin Yuan(Business Management Institute of Henan University)
Shuman Wang(Business Management Institute of Henan University)
Yue Liu(Business Management Institute of Henan University)

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