THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON SHORT-FORM VIDEO SOCIAL MEDIA - koreascholar

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THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON SHORT-FORM VIDEO SOCIAL MEDIA

Hao Zhang, Gongming Duan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410229

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.157-159

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

advertising short-form video social media backfire effects perception of luxury fashion management

목차

ABSTRACT
REFERENCES

저자

Hao Zhang(School of Business Administration, Northeastern University)
Gongming Duan(School of Business Administration, Northeastern University)

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