HOW INTERACTION OF STREAMERS ENHANCES LIVE STREAMING SALES: EVIDENCE FROM LUXURY BRANDS - koreascholar

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HOW INTERACTION OF STREAMERS ENHANCES LIVE STREAMING SALES: EVIDENCE FROM LUXURY BRANDS

Guoxin LI, Yue CAO, Peiwen TANG, Honglei LIU

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URLhttps://db.koreascholar.com/Article/Detail/410230

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.160

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brands live streaming streamers sales interaction

저자

Guoxin LI(Harbin Institute of Technology)
Yue CAO(Harbin Institute of Technology)
Peiwen TANG(Harbin Institute of Technology)
Honglei LIU(Dalian University of Foreign Languages)

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