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BRAND MARKING PRESENCE AS THE INDICATION OF A LUXURY’S CONSPICUOUSNESS; A SYSTEMATIC LITERATURE REVIEW

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410231
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
INTRODUCTION
RESEARCH METHODOLOGY
DATA SYNTHETIZING RESULTS
    Inconspicuous consumption
    Conspicuous luxury
DISCUSSION
REFERENCES
저자
  • Felicia Caitlin(Waseda University)
  • Shin’ya Nagasawa(Waseda University)