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VALUE CO-CREATION PRACTICES ON VEGAN CONSUMPTION COMMUNITIES

Ana Hungara, Helena Nobre
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410240
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.191
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
value co-creationconsumption communitiescommunity practicesbrand communitiesvegan communities.
저자
  • Ana Hungara(GOVCOPP, DEGEIT, University of Aveiro)
  • Helena Nobre(GOVCOPP, DEGEIT, University of Aveiro)
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