논문 상세보기

ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410244
구독 기관 인증 시 무료 이용이 가능합니다. 3,000원
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.226-228
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
big data analyticsdynamic marketingfashion industryinnovativenessinformation security
저자
  • Riccardo Rialti(University of Florence)
  • Virginia Vannucci(University of Verona)
인용하기
양식 선택
언어 선택
로그인