ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES - koreascholar

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ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410244

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.226-228

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

big data analytics dynamic marketing fashion industry innovativeness information security

저자

Riccardo Rialti(University of Florence)
Virginia Vannucci(University of Verona)

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