MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH - koreascholar

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MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH

Othman Boujena, Bruno Godey, Isabelle Ulrich, Aikaterini Manthiou, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Valentina Mazzoli

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410245

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.229-230

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

customer engagement social media qualitative research

목차

ABSTRACT
REFERENCES

저자

Othman Boujena(Neoma Business School)
Bruno Godey(Neoma Business School)
Isabelle Ulrich(Neoma Business School)
Aikaterini Manthiou(Neoma Business School)
Daniele Pederzoli(Neoma Business School)
Raffaele Donvito(University of Florence)
Gaetano Aiello(University of Florence)
Valentina Mazzoli(University of Florence)

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