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A CONCEPTUAL STUDY CUSTOMER-CENTRIC LUXURY ECOSYSTEMS: AN INNOVATIVE STRATEGIC APPROACH FOR LUXURY CUSTOMER EX- PERIENCE MANAGEMENT

Maya Gadgil, Selina Guhl, Albena Björck
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410246
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.231-235
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
business ecosystemluxury ecosystemluxury managementcustomer experi- ence managementluxury experiencecustomer-centricityinnovative strategy.
목차
ABSTRACT
    Introduction & research objective
    Theoretical background
    Customer Journey & Touchpoints
    Luxury Ecosystems
    Methodology
    Results & conclusion
    Limitations
REFERENCES
저자
  • Maya Gadgil(Zurich University of Applied Sciences, School of Management and Law)
  • Selina Guhl(Zurich University of Applied Sciences, School of Management and Law)
  • Albena Björck(Zurich University of Applied Sciences, School of Management and Law)
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