A CONCEPTUAL STUDY CUSTOMER-CENTRIC LUXURY ECOSYSTEMS: AN INNOVATIVE STRATEGIC APPROACH FOR LUXURY CUSTOMER EX- PERIENCE MANAGEMENT

Maya Gadgil; Selina Guhl; Albena Björck

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A CONCEPTUAL STUDY CUSTOMER-CENTRIC LUXURY ECOSYSTEMS: AN INNOVATIVE STRATEGIC APPROACH FOR LUXURY CUSTOMER EX- PERIENCE MANAGEMENT

Maya Gadgil, Selina Guhl, Albena Björck

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410246

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.231-235

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

business ecosystem luxury ecosystem luxury management customer experi- ence management luxury experience customer-centricity innovative strategy.

ABSTRACT
    Introduction & research objective
    Theoretical background
    Customer Journey & Touchpoints
    Luxury Ecosystems
    Methodology
    Results & conclusion
    Limitations
REFERENCES

저자

Maya Gadgil(Zurich University of Applied Sciences, School of Management and Law)
Selina Guhl(Zurich University of Applied Sciences, School of Management and Law)
Albena Björck(Zurich University of Applied Sciences, School of Management and Law)

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