REINVENTING SWISS LUXURY WATCHMAKING RETAIL IN THE COVID ERA: THE IMPACT OF CONSUMER-FACING TECHNOLOGIES ON OFFLINE AND ONLINE CX - koreascholar

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REINVENTING SWISS LUXURY WATCHMAKING RETAIL IN THE COVID ERA: THE IMPACT OF CONSUMER-FACING TECHNOLOGIES ON OFFLINE AND ONLINE CX

Pr.Ivan Coste-Maniere, Cialfi Giovanna

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410249

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.239-240

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

CMR offline multichannel swiss watches postcovid

저자

Pr.Ivan Coste-Maniere(SKEMA Business School)
Cialfi Giovanna(LUISS Roma / SkemaBusiness School)

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