CONNOISSEURSHIP CONSUMPTION & MARKET EVOLUTION: THE CASE OF THE SWISS MECHANICAL WATCH INDUSTRY AND THE EMERGENCE OF NEW LUXURY WATCH BRANDS - koreascholar

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CONNOISSEURSHIP CONSUMPTION & MARKET EVOLUTION: THE CASE OF THE SWISS MECHANICAL WATCH INDUSTRY AND THE EMERGENCE OF NEW LUXURY WATCH BRANDS

Matthias Pieth, Fabio Duma

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URLhttps://db.koreascholar.com/Article/Detail/410250

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.241

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury management luxury marketing connoisseurship luxury consumer Behavior luxury market evolution

목차

ABSTRACT

저자

Matthias Pieth(Zurich University of Applied Sciences)
Fabio Duma(Zurich University of Applied Sciences)

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