SECOND HAND LUXURY: CONSUMER MOTIVATIONS BEHIND THE PURCHASE OF PRE-OWNED LUXURY GOODS – THE CASE OF LUXURY WATCHES - koreascholar

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SECOND HAND LUXURY: CONSUMER MOTIVATIONS BEHIND THE PURCHASE OF PRE-OWNED LUXURY GOODS – THE CASE OF LUXURY WATCHES

Yves Baumann, Fabio Duma

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URLhttps://db.koreascholar.com/Article/Detail/410251

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.242

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

second-hand luxury consumption luxury consumption luxury management luxury marketing luxury consumer behavior

저자

Yves Baumann(Zurich University of Applied Sciences)
Fabio Duma(Zurich University of Applied Sciences)

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