THE IMPACT OF COUNTRY OF ORIGIN ON CONSUMER PURCHASE DECISION OF LUXURY VS FAST FASHION: CASE OF SAUDI FEMALE CONSUMERS - koreascholar

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THE IMPACT OF COUNTRY OF ORIGIN ON CONSUMER PURCHASE DECISION OF LUXURY VS FAST FASHION: CASE OF SAUDI FEMALE CONSUMERS

Tagreed Abalkail

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URLhttps://db.koreascholar.com/Article/Detail/410253

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.244

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

country of origin purchase decision luxury brands fast fashion conspicuous consumption US brands European brands

저자

Tagreed Abalkail(King Abdul Aziz University)

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