LEGACY TRANSMISSION THROUGH FASHION FILMS: VISUAL AND NARRATIVE BRAND HERITAGE INTEGRATION. - koreascholar

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LEGACY TRANSMISSION THROUGH FASHION FILMS: VISUAL AND NARRATIVE BRAND HERITAGE INTEGRATION.

Paloma Díaz-Soloaga, Gemma Muñoz Domínguez, Jing Zhou

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410260

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.274-282

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

brand heritage fashion films luxury brand digital strategy communication

목차

ABSTRACT
    Introduction
    Objectives
    Methodology
REFERENCES

저자

Paloma Díaz-Soloaga(Universidad Complutense de Madrid)
Gemma Muñoz Domínguez(Universidad Complutense de Madrid)
Jing Zhou(Universidad Complutense de Madrid)

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