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DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?
D Hach Soeur, Anwar Sadat Shimul, Ian Phau
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410265
4,000원
키워드
power of star designerfashion brand managementconsumer's online engagementdigital marketingInstargram
목차
ABSTRACT
INTRODUCTION
Who are Star Designers?
CONCEPTUAL FRAMEWORK
METHODOLOGY
RESULTS
CONCLUSIONS
REFERENCES
INTRODUCTION
Who are Star Designers?
CONCEPTUAL FRAMEWORK
METHODOLOGY
RESULTS
CONCLUSIONS
REFERENCES
저자
