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THE EFFECT OF SUSTAINABLE LABELS ON PURCHASE INTENTION IN FASHION E-COMMERCE WEBSITES

Minjung Cho, Eunju Ko
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410267
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
sustainable labelse-commerce websitepurchase intentionsustainable categoryretail industry
저자
  • Minjung Cho(Yonsei University)
  • Eunju Ko(Yonsei University)