THE EFFECT OF SUSTAINABLE LABELS ON PURCHASE INTENTION IN FASHION E-COMMERCE WEBSITES - koreascholar

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THE EFFECT OF SUSTAINABLE LABELS ON PURCHASE INTENTION IN FASHION E-COMMERCE WEBSITES

Minjung Cho, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410267

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.305

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainable labels e-commerce website purchase intention sustainable category retail industry

저자

Minjung Cho(Yonsei University)
Eunju Ko(Yonsei University)

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