I FEEL MYSELF AS MORE MALLEABLE: THE EFFECT OF AUGMENTED REALITY TRY-ON SERVICE ON MALLEABLE SELF AND SELF-BRAND CONNECTION

Terry Kim; Hyunjoo Im

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I FEEL MYSELF AS MORE MALLEABLE: THE EFFECT OF AUGMENTED REALITY TRY-ON SERVICE ON MALLEABLE SELF AND SELF-BRAND CONNECTION

Terry Kim, Hyunjoo Im

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410269

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.311-316

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

ABSTRACT
    Introduction
Theoretical background & hypothesis development
    Malleable Self-concept
    AR and Imagery
    Self-brand Connection
Methods
Results & discussion
Limitations and future study suggestions
REFERENCE

저자

Terry Kim(University of Minnesota)
Hyunjoo Im(University of Minnesota)

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