A STUDY ON THE FACTORS AFFECTING VIRTUAL FITTING ROOM USAGE INTENTION: AN APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL - koreascholar

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A STUDY ON THE FACTORS AFFECTING VIRTUAL FITTING ROOM USAGE INTENTION: AN APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL

Yanan Wang, Min Jung Kang, Zhang Wenkun

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410270

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.317

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

perceived efficiency perceived security virtual fitting room usage intention technology acceptance model TAM

저자

Yanan Wang(Mokpo National University)
Min Jung Kang(Mokpo National University)
Zhang Wenkun(Shandong Jiaotong University)

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