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ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410275
4,000원
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ABSTRACT
Introduction
Theoretical background
Research model
Empirical results
Result 1: Luxury Fashion Brands and CSR-related Brand Attributes
Result 2: CSR-related Brand Attributes and Luxury Brand Attributes
REFERENCES
Introduction
Theoretical background
Research model
Empirical results
Result 1: Luxury Fashion Brands and CSR-related Brand Attributes
Result 2: CSR-related Brand Attributes and Luxury Brand Attributes
REFERENCES
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