CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE - koreascholar

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CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410276

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.338-339

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

corporate social responsibility brand perception

목차

ABSTRACT
REFERENCES

저자

Junghwa Jang(Yonsei University)
Sue Ryung Chang(Yonsei University)
Dae Ryun Chang(Yonsei University)

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