EXPLORATION ON THE RESONANCE MODEL OF BRAND COMMUNICATION TOWARD THE ENSEMBLE BETWEEN PRODUCTION AND MARKETING IN TAIWAN SEAFOOD BRANDS. - koreascholar

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EXPLORATION ON THE RESONANCE MODEL OF BRAND COMMUNICATION TOWARD THE ENSEMBLE BETWEEN PRODUCTION AND MARKETING IN TAIWAN SEAFOOD BRANDS.

Ge Kuan Fu-Yung, Huang Chih-Hsiung

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URLhttps://db.koreascholar.com/Article/Detail/410277

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.340-341

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fishery products production and marketing concerto brand communication brand meaning brand resonance

저자

Ge Kuan Fu-Yung(National Kaohsiung University of Science and Technology)
Huang Chih-Hsiung(National Kaohsiung University of Science and Technology)

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