FROM A FASHION GARMENT TO A PIECE OF ART: HERITAGE & ENCHANTMENT IN THE CONTEMPORARY MARKETPLACE - koreascholar

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FROM A FASHION GARMENT TO A PIECE OF ART: HERITAGE & ENCHANTMENT IN THE CONTEMPORARY MARKETPLACE

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URLhttps://db.koreascholar.com/Article/Detail/410278

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.342-344

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fashion art heritage fairytale folklore brand storytelling marketing

목차

ABSTRACT
REFERENCES

저자

Faiza Qureshi(University of San Diego)