글로벌지식마케팅경영학회(Global Alliance of Marketing & Management Associations)
키워드
fashion rental serviceefficient use of clothing resourcesTRAperceived valuespersonalized style recommendationdetailed product rental history information
목차
ABSTRACT INTRODUCTION LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT Perceived Values, Attitudes and Intentions to Use of Fashion Rental Service (FRS) Types of Information Service That Can Be Introduced in FRS METHOD RESULTS DISCUSSION AND IMPLICATIONS REFERENCE