KNOWING ENOUGH PRODUCT INFORMATION OR GETTING PERSONALIZED RECOMMENDATIONS, WHICH IS MORE IMPORTANT IN RENTING CLOTHES

Yujeong Won; Yuri Lee; Hyejung Jung

논문 상세보기

KNOWING ENOUGH PRODUCT INFORMATION OR GETTING PERSONALIZED RECOMMENDATIONS, WHICH IS MORE IMPORTANT IN RENTING CLOTHES

Yujeong Won, Yuri Lee, Hyejung Jung

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410279

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.345-350

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fashion rental service efficient use of clothing resources TRA perceived values personalized style recommendation detailed product rental history information

ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
Perceived Values, Attitudes and Intentions to Use of Fashion Rental Service (FRS)
Types of Information Service That Can Be Introduced in FRS
METHOD
RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCE

저자

Yujeong Won(Seoul National University)
Yuri Lee(Seoul National University)
Hyejung Jung(Chung-Ang University)

같은 권호 다른 논문