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LUXURY BRAND CONSUMPTION BEHAVIOR IN THE 30s & 40s

Wonbae Pang, Sang Jin Kim, Eunju Ko
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410281
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.352
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
luxury brandbig data analyticsmarketing strategytraditional luxury goodsjewelryclothing
저자
  • Wonbae Pang(Yonsei University)
  • Sang Jin Kim(Yonsei University)
  • Eunju Ko(Yonsei University)
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