LUXURY BRAND CONSUMPTION BEHAVIOR IN THE 30s & 40s - koreascholar

논문 상세보기

LUXURY BRAND CONSUMPTION BEHAVIOR IN THE 30s & 40s

Wonbae Pang, Sang Jin Kim, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410281

모든 회원에게 무료로 제공됩니다.

Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.352

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand big data analytics marketing strategy traditional luxury goods jewelry clothing

저자

Wonbae Pang(Yonsei University)
Sang Jin Kim(Yonsei University)
Eunju Ko(Yonsei University)

같은 권호 다른 논문