WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE - koreascholar

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WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410283

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.354-355

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

business-to-business information overload marketing AI

목차

ABSTRACT
REFERENCE

저자

Olga Kim(Sungkyunkwan University)
Wenying Tan(Sungkyunkwan University)
Eun-Ju Lee(Sungkyunkwan University)

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