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IMPACT OF CULTURAL DISCOUNT ON GLOBAL B2B ARTHOUSE FILM MARKET

Jung Eun Kwon, Youseok Lee
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410284
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.356
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
arthouse filmB2B film marketcultural discountfilm export
저자
  • Jung Eun Kwon(Seoul National University)
  • Youseok Lee(Myongji University)
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