THE STUDY OF CONSUMER RESPONSE TO LUXURY BRAND AND ESPORTS COLLABORATION - koreascholar

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THE STUDY OF CONSUMER RESPONSE TO LUXURY BRAND AND ESPORTS COLLABORATION

Jaehun Kim, Sangho Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410286

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.361

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand esports collaboration

저자

Jaehun Kim(Kyungsung University)
Sangho Lee(Kyungsung University)

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