A STUDY ON LUXURY BRAND ATTITUDE ACCORDING TO THE DEGREE OF PARTICIPATION IN ESPORTS - koreascholar

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A STUDY ON LUXURY BRAND ATTITUDE ACCORDING TO THE DEGREE OF PARTICIPATION IN ESPORTS

Jaehun Kim, Sangho Lee, Youngseon Kim, Okchul Hwang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410287

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.362-363

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand esports brand attitude

저자

Jaehun Kim(Kyungsung University)
Sangho Lee(Kyungsung University)
Youngseon Kim(Kyungsung University)
Okchul Hwang(Kyungsung University)

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