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A STUDY ON LUXURY BRAND ATTITUDE ACCORDING TO THE DEGREE OF PARTICIPATION IN ESPORTS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410287
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Jaehun Kim(Kyungsung University)
  • Sangho Lee(Kyungsung University)
  • Youngseon Kim(Kyungsung University)
  • Okchul Hwang(Kyungsung University)