ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY - koreascholar

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ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410288

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.364-368

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

augmented reality virtual reality shopping experience sense of presence

목차

ABSTRACT
    Introduction And Conceptual Development
    Method And Results
    Conclusion And Implications
REFERENCES

저자

Jung-Hwan Kim(University of South Carolina)
Minjeong Kim(Indiana University Bloomington)
Minjung Park(Ewha Womans University)
Jungmin Yoo(Duksung Women’s University)

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