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FACTORS INFLUENCING USAGE INTENTION OF CONTACTLESS SERVICE IN FASHION RETAIL STORE BASED ON UTAUT MODEL
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410289
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ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
Performance Expectancy, Effort Expectancy, and Social Influence
Moderating Effects of Social Overload
RESEARCH METHOD
RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCES
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
Performance Expectancy, Effort Expectancy, and Social Influence
Moderating Effects of Social Overload
RESEARCH METHOD
RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCES
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