THE EFFECT OF OLYMPIC VIEWING AND SOCIAL COMMUNICATION ON SOCIAL CAPITAL: FOCUSING ON THE MODERATED MEDIATING EFFECT OF VIEWING VOLUME AND VIEWING DIVERSITY - koreascholar

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THE EFFECT OF OLYMPIC VIEWING AND SOCIAL COMMUNICATION ON SOCIAL CAPITAL: FOCUSING ON THE MODERATED MEDIATING EFFECT OF VIEWING VOLUME AND VIEWING DIVERSITY

Kihan Kim, Jongho Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410292

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.378

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

olympic broadcasting social capital moderated mediating effect sports media social communication

저자

Kihan Kim(Seoul National University)
Jongho Kim(Seoul National University)

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