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BUILDING SOCIAL CAPITAL FROM MEDIATED SPORTS: EXAMINING THE SOCIAL IMPACT OF DIFFERENT TYPES OF SPORT CONTENT CONSUMPTION

Kihan Kim, Hansol Kim
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410295
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.381
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
mediated sport consumptionsport contentsocial connectionsocial capitalbridgingbonding
저자
  • Kihan Kim(Seoul National University)
  • Hansol Kim(Seoul National University)
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