BUILDING SOCIAL CAPITAL FROM MEDIATED SPORTS: EXAMINING THE SOCIAL IMPACT OF DIFFERENT TYPES OF SPORT CONTENT CONSUMPTION - koreascholar

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BUILDING SOCIAL CAPITAL FROM MEDIATED SPORTS: EXAMINING THE SOCIAL IMPACT OF DIFFERENT TYPES OF SPORT CONTENT CONSUMPTION

Kihan Kim, Hansol Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410295

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.381

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

mediated sport consumption sport content social connection social capital bridging bonding

저자

Kihan Kim(Seoul National University)
Hansol Kim(Seoul National University)

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