A STUDY ON DIFFERENCES IN PUBLIC PARTICIPATION IN PUBLIC CAMPAIGNS ACCORDING TO TRADITIONAL SPORTS AND ESPORTS TYPE: FOCUCING ON COGNITIVE RESPONSE AND THEORY OF PLANNED BEHAVIOR - koreascholar

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A STUDY ON DIFFERENCES IN PUBLIC PARTICIPATION IN PUBLIC CAMPAIGNS ACCORDING TO TRADITIONAL SPORTS AND ESPORTS TYPE: FOCUCING ON COGNITIVE RESPONSE AND THEORY OF PLANNED BEHAVIOR

Jaehun Kim, Jong-Kuk Shin, Yoon Ju Cho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410296

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.382

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

public campaign cognitive response theory of planned behavior sports esports

저자

Jaehun Kim(Kyungsung University)
Jong-Kuk Shin(Pusan National University)
Yoon Ju Cho(Pusan National University)

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