EXAMINING THE IMPACTS OF PERCEIVED RARITY AND PERCEIVED EXCLUSIVITY ON CONSUMERS’ PERCEIVED VALUE FOR LUXURY - koreascholar

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EXAMINING THE IMPACTS OF PERCEIVED RARITY AND PERCEIVED EXCLUSIVITY ON CONSUMERS’ PERCEIVED VALUE FOR LUXURY

Xujia Wang Libby, Billy Sung, Ian Phau

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410297

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.383-385

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

perceived exclusivity perceived rarity consumer perceived value value perception of luxury

목차

ABSTRACT
    Purpose
    Design/Methodology/Approach
    Findings
    Practical Implications
    Originality/Value

저자

Xujia Wang Libby(Curtin University)
Billy Sung(Curtin University)
Ian Phau(Curtin University)

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