ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Hidehiko Dejima

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ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Hidehiko Dejima

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410298

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.386-391

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

social media advertisement consumer behavior purchase intent

ABSTRACT
    Introduction
    Objective
    Literature review
    Hypotheses development
    Methods
    Measurement instruments
    Reliability and validity
    Moderator analysis
    Results
    Conclusions
REFERENCES

저자

Hidehiko Dejima(University of Tsukuba)

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